At Glodom, we leverage the power of language to drive global consumer engagement, enabling seamless access to the world’s best products and empowering boundary-free commerce.
We create global business pathways through language, transforming consumer experiences into opportunities without borders. By expertly translating products and bridging cultural gaps, we help brands connect with audiences worldwide. We enable consumers to shop and live in the ways that feel most familiar to them. Let’s work together and use the magic of language to unlock the global consumer landscape.
Our client, expanding into the Southeast Asian market, encountered challenges with product detail page translations, including "inaccurate terminology" and "insufficient cultural adaptation." These issues led to the delisting of several products.
Solutions:
We assembled a specialized team with expertise in e-commerce, Southeast Asian languages, and native cultural insights. Together, we compiled a glossary of over 300 key product terms and created a dedicated termbase.
For the Indonesian and Thai markets, we fine-tuned product descriptions, such as changing "red limited-time discount" to "golden auspicious special offer," and incorporated localized imagery to better resonate with local consumers.
By leveraging AI tools, we linked the "source text - translation - product attributes" seamlessly, ensuring translations were not only accurate but also tightly integrated with product features.
Our efforts led to the successful relisting of the products, a reduction in return rates, and a steady increase in conversion rates across Southeast Asian markets.
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